Motion
We use motion to add depth and richness across the V. brand world. Inspired by the boundless and effortless momentum of the ocean, our movement is a sophisticated and engaging element in our toolkit that we use to add emphasis and impact.
Principles
All of our animations should follow our three motion principles. This ensures all our animated assets feel united and cohesive.
Our animations are always precise and clear, to reflect V.’s expertise and mastery of logistics. We take care never to be fussy or overcomplicated.
Our brand elements in motion should look and feel sophisticated. They always move and transition with confidence and authority.
Our animations reflect the V.’s offer, conveying reliability and quality, always sharp and exacting.
Our movement is always frictionless, and smooth inspired by the flow of the water.
Our transitions should always feel connected. They are seamless, rooted in an organic and natural behaviours.
All of our animations should be easily digestible, making sure to stay simple and informative. We are always clear and confident.
Our animation should demonstrate our knowledge and intelligence, focusing on smart data and acumen. We cut anything superfluous.
Our motion brings focus and extra legibility to content. We use it to add emphasis and heirarchy.
Animation brings our content to life, in captivating ways. It shows strength in our delivery, and pride in what we do.
Core logo
Our core logo can be used in motion as well as a static. Download the assets to use them on digital applications.
Expressive logo
Our expressive logo brings new physicality and dynamism, demonstrating our true pride in what we do. It conveys the quality of our service, and is used in our most impactful moments.
Layouts
Our motion elements seamlessly integrate into our layouts, bringing confidence and authority as they come to life on the page.
V.Sea
Our V.Sea’s organic movement brings a distinctive asset to life with confidence and energy.
Iconography
Our iconography can be animated, bringing personality and behaviours to our UI. The movement can draw focus, if we want a particular icon to stand out, and brings depth to our brand experience.