Welcome to the V.
brand guidelines.
Use this platform as a guide to ensure our
brand looks it’s best on every touchpoint.

At V., we strive to be ‘The Commited Partner of Progress for Everything at Sea.’ That commitment shines through in everything we do, and is reinforced by the consistent execution of our identity. Our brand is an embodiment of our larger strategy, and ultimately reflects the quality of our service and business.

This document outlines the different elements that make our brand unique, highlighting the ways we use them effectively across mediums and applications - print, digital, physical. Beyond that, it illustrates how these elements come together to create one unified brand experience that will shape our organisation for the future.

Contents
Strategy
Tone of voice
Logo
Colour
Typography
Art direction
The V.Sea
Sub-brand badges
Iconography
Layout system
Motion
Brand in use