Typography
Our typography is a visual representation of our tone of voice, reflecting the physical and digital spirit of V. We use one beautifully designed font, Amina, to provide clarity and focus to our communications, ensuring that all our messages are clearly communicated and heard.
Amina
Amina is our typeface, embodying the technology, efficiency and forward-thinking of V., while remaining rooted in the physicality of the world of shipping.
Letterforms
Our letterforms contain unique design details, optimised for either print or digital use.
Aa
Digital
Our type hierarchy is used to add emphasis to important messaging for clarity and impact. We have separate heirarchies for digital and print.
Our digital heirachy ensures communication is consistent across all on screen channels.
Our type hierarchy is used to add emphasis to important messaging for clarity and impact. We have separate heirarchies for digital and print.
Our print heirachy ensures communication is consistent across all physical channels.
Arial
In instances where we cannot use Amina (for example CRM), we use Arial. It has multiple weights, easily adaptable to replicate Amina.
Things to avoid
Do not stretch, distort or add any effects to the type.
Don’t use our type styles for anything other than their intended purpose.
Don’t track type or apply leading outside of guidance.
Do not use headlines or body copy centrally aligned.