Our strategy is the foundation of our brand, and should align every expression of it. When creating new assets or messaging, we can return to the strategy to remind ourselves of our ultimate aim at V.: to be the committed partner at sea, delivering complete marine solutions around the world.
An emotive declaration that sets out our beliefs and intentions as a brand.
We are V.
Caring deeply, working tirelessly.
Never backing down on a promise.
We are vision.
Anticipating what’s next, so you can get ahead.
Shaping the next generation of seafarers.
Creating a better future for shipping.
We are value.
Here for the long-term.
Uncovering unseen potential, together.
Never compromising on quality or care.
We are V.
The committed partner of progress
for everything at sea.
These are the elements that define our brand platform.
Defines the visionary position we occupy as a brand.
What we promise to deliver to our partners and each other.
We promise to innovate
for a better future.
We promise to unlock
your true potential.
How we express our promises for our partners.
We stay one step ahead, anticipating the unexpected so you can plan with confidence in an ever-changing world. From decoding technology and regulation requirements to digitizing core processes, we’re your partner in progress.
We collaborate and partner for the long-term.
Acting as an extension of your team to identify impactful solutions for your business – allowing you to focus on what matters. We’re committed to delivering true and lasting value, at the right price.
How we express our promises for our people.
We’re an innovative organisation where you can grow your career and play a key role in creating a more sustainable, digital and efficient future of shipping for all.
We collaborate with our people for the long-term. We care deeply, always challenging ourselves and each other to learn and improve – ensuring we all reach our full potential.
Our brand platform in summary.
